Movie Gallery, formed in 1985 in Dothan, Alabama, was the second largest movie and game rental company in the United States and Canada, behind Blockbuster Video. The company’s downfall began in 2007 when the company started having financial difficulties and announced the closure of 520 stores. A month after, the company filed for Chapter 11 bankruptcy, buckling under the competitive pressure from the movies-by-mail service introduced by Netflix INC., DVD kiosk company Redbox, and delivery of movies and TV shows over the internet. In my analysis, the company’s inability to move into the future of movies and gaming ultimately led to its downfall and, eventually, the closing of all stores. Had the company moved in a more future-forward approach, I believe they could’ve recovered from their financial difficulties and competed with their competition.

     For my reimagined Movie Gallery plan, I want to bring the basic ideas of the company into today’s modern world. This time Movie Gallery will be a streaming service with a wide range of movies, tv shows, and games rapidly available on a streaming service. I believe making Movie Gallery a streaming service will aid in the business’s success by avoiding what caused its initial downfall, which was the inability to compete with other movie rental companies of its time. With this reimagined Movie Gallery, the company will be better built for success in the ever-changing digital world and be able to compete with other streaming services such as Netflix and Hulu.